Bloomstone Real Estate is a young and dynamic company

From the beginning, Fleur knew that real estate would be her world. After studying Real Estate and Brokerage, Fleur started in London at a private equity fund focused on retail real estate. “I ended up in the acquisition team and enjoyed it so much that I thought: I want to do this myself.” In 2016, she founded Bloomstone. A few years later, Maxime, with whom she had dreamed of starting her own office since their student days, joined her. Since then, we’ve really been doing it together.

Bloomstone has consciously remained small. The office does not run on volume, but on trust. “Almost all our clients come to us through existing clients. People feel heard and receive personal attention. It’s about relationships.”

You can also see that approach in how Fleur works with clients. “The best thing I find is that clients come back. Often you buy your first home in Amsterdam around your late twenties, and then they come back to us later for their next step. It’s a great compliment when you get to do three or four transactions for the same client.” Fleur enjoys the contact with all kinds of people – young, old, first-time buyers or those moving on – and the different wishes that come with it. “It’s always custom work, and that keeps it challenging.”

Her passion lies in adding value: giving good advice, understanding the market, and giving clients the feeling that they are in safe hands. “Amsterdam is so dynamic, private individuals often have no idea where to start. We make sure they know which price is in line with the market and where opportunities lie.”

Fleur herself lives in Amsterdam-Zuid. “It’s spacious, a bit quieter, you really have a sense of community there. A nice place to live with a family.” In her spare time, she prefers to walk through the Vondelpark with her dog, wander along the canals, or have drinks with friends.

From a young age, her home life revolved around real estate. “My mother is a real estate agent, my father is in real estate, and my brother and sisters also work in it. We often talked about properties, negotiations, and projects at the kitchen table, so the choice was actually very natural.” When she started in real estate, she noticed how well the profession suited her: “I liked it right away, and I’ve always continued to work in it since then.”

The move to Bloomstone felt like a logical next phase. “Fleur and I have known each other since our student days. We always had the dream of starting a company together. First, I wanted to gain experience and knowledge as an employee, but eventually, we took the step to Bloomstone together.”

In her way of working, pleasure is central. “The process of buying or selling can be quite stressful, so I want to make sure it stays fun. I try to go into every viewing positively, whether it’s for a seller or as a buying agent. The process can be intensive, but it is precisely through these many viewings that you build a bond, and that gives customers a good feeling.” What touches her the most is the impact she can make: “Making people happy with choices that change their lives – that’s the best thing about this profession.”

She lives with her family in Amsterdam-Noord. “We have a new-build home on the water. It’s a wonderful place to live, and I don’t see myself leaving Noord anytime soon.” In her spare time, she enjoys spending time with her family, but also cooking, modern art, and traveling. “We like to take city trips in Europe, and once or twice a year we take a bigger trip. That way we create beautiful memories together.